According to recent data, over 65% of companies worldwide outsource their marketing content creation. Why? Because content marketing is an incredibly effective strategy that generates leads, increases traffic, and boosts conversions. Here are 5 reasons why you should consider outsourcing your content marketing to a translation and localization company like ABC Translations:
- Cost Savings: In-house marketing teams can quickly become expensive and exceed budgets. Outsourcing your content creation allows you to cut costs while ensuring that your marketing team has more time for other projects. By partnering with outsourced copywriters, you can save money while receiving high-quality content. For example, a company that outsources its content marketing can save up to 40% in costs compared to hiring an in-house team. ABC Translations offers cost-effective content creation solutions in multiple languages such as Spanish, French, Chinese, Japanese, and more.
- Professional Expertise: Creating effective content requires a specific set of skills and expertise. Outsourcing your content marketing means that you have professionals working for you who know what they’re doing. Content experts ensure an optimal reading experience and deliver high-quality, engaging content that incorporates best practices and SEO. For instance, a content creation partner can conduct keyword research to optimize your content for search engines and provide valuable insights into your target audience’s interests and preferences. ABC Translations has a team of skilled linguists and content specialists who have expertise in various industries and languages such as legal translation, medical translation, marketing translation, and more.
- Fresh Perspectives: Being creative every day can be challenging, but outsourcing your content creation provides fresh, new perspectives. With outside professionals, you can redefine your expectations and receive content that inspires your target audience. For example, a content creation partner can bring a unique perspective or voice that can differentiate your brand from competitors and resonate with your audience. ABC Translations can help you create culturally relevant content that speaks directly to your target audience in their language and with a tone that resonates with them.
- Reach New Audiences: Partnering with an international company or leaving content creation to experts who specialize in global content allows you to conquer new markets. Your content creation partner can localize or translate your content into various target languages while optimizing your content for search on the web. For instance, a global brand can work with a content creation partner to create culturally relevant content that resonates with their target audience in different countries. ABC Translations offers translation and localization services in over 100 languages, including Spanish, French, German, Chinese, Japanese, and more.
- Easy Monitoring: Measuring the success of your content marketing initiatives is crucial for an ongoing content strategy. Experts who know content marketing perfectly can help you define the KPIs that really matter and provide real-time insights. With outsourcing, you can assess the success of your investment and evaluate its viability for your business. For example, a content creation partner can provide regular reports on content performance, audience engagement, and ROI to help you make informed decisions about your content strategy. ABC Translations offers comprehensive project management tools and reporting that allow you to monitor your content creation projects in real-time.
By outsourcing your content marketing to a translation and localization company like ABC Translations, you can free up valuable resources and ensure that your content meets the demands of today’s global market. Don’t fall short of your marketing goals – consider outsourcing to a company like ABC Translations to keep up with your competitors’ content cycles and achieve your desired results.