As the global outlook for international trade surges post-COVID-19, online retailers have a unique chance to seize opportunities in foreign markets. If you’re a new player looking to establish trust and persuade potential customers, these five tips will set you on the path to success.
- Speak Your Target Audience’s Language
Bridging the language gap is the first step in international trade. To be taken seriously, it’s crucial to communicate in the same language as your customers. Equally important, but more challenging, is acknowledging cultural differences.
- Create an Outstanding First Impression
First impressions are paramount, as you don’t get a second chance to make them. To leave a lasting impact, ensure your online store is well-designed and detailed. Consider whether you have a search function, high quality product images, engaging text, user-friendly navigation, and accurate currency, date format, or units of measurement for product dimensions.
- Obtain a Trustworthy Seal of Approval
Although you can’t purchase trust, you can acquire a seal of approval. Many online shoppers pay attention to store endorsements, each with an arbitration board addressing customer concerns. The well-known European cachet, Trusted Retailers, offers buyer protection, simplifying the shopping experience for your customers.
- Provide a Cash on Delivery Option
In several countries, cash on delivery is a common and trusted payment method. Particularly for new customers unfamiliar with your services, cash on delivery instills confidence and is comparable to buying on account.
- Amplify the Voice of Existing Customers
Most customers value reviews and references. These can reveal the popularity of a product and the number of customers who have purchased it. To garner positive reviews, prioritize exceptional service. High-quality service naturally leads to favorable references. Collecting authentic customer reviews lends credibility to your reputation as the best in your field.
While building trust with foreign customers online takes perseverance, these five tips offer a solid starting point. Remember, success that’s global includes translation!