5 ways to gain your ground in a foreign online market

Opportunities worldwide.

The global outlook for international trade is expected to increase dramatically coming off of COVID-19. This, of course, opens up tremendous opportunities for online retailers. Many companies would like to gain a foothold in the foreign market here forward. Are you a new player and still unknown in your target market? Then how can you gain the trust of your potential customers and persuade them to buy from you? We give you 5 tips.

  1. Speak to your target group in their own language

International trade starts with breaking the language barrier. If you want to be taken seriously, then you should definitely speak the same language as your customers. It is more difficult, but no less important, to take cultural differences into account.

  1. Make an excellent first impression

As you know, first impressions are especially important because you don’t get a second chance to make them. In order to make a good first impression, the online store website should be elaborated in every detail. Do you already have a search function? Are the product images of high quality and does the text accompany the images well? More importantly, is your website user-friendly and equipped with logical navigation. Also think about the correct currency, date display or units of measurement for product dimensions.

  1. Get a seal of approval

You can’t buy trust, but you can buy a seal of approval. Many internet shoppers pay attention to online store cachets. Each cachet has an arbitration board, it takes care of almost all customer concerns. A well-known European cachet is Trusted retailers. It provides buyer protection for your customers, which makes shopping much easier.

  1. Offer cash on delivery

In several countries it is common to pay with cash on delivery. Cash on delivery is the same as buying on account. Especially with new customers, cash on delivery is an option that inspires confidence because new customers are not yet familiar with your services.

  1. Let existing customers speak

Most customers place a lot of value on customer reviews and references. They can show, for example, how many customers have bought a certain product so far and which is the most popular product. To get good customer reviews, you should provide service, very good service. A high standard of service logically leads to good references. Besides, it is also advisable to collect authentic customer reviews. You can of course spread the rumor that you are the best, but if existing customers can confirm this, it comes across much more credible.

Gaining the trust of your foreign customers online will take staying power, but with these 5 tips, you can get off to a good start. And remember, success abroad starts with translation!

Nathan Woods

About the author

Nathan is a lead project manager with over 16 of experience directing translation projects, as well as website and software localization projects.

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