Expanding your business to new markets and engaging a global audience requires top-notch translations. However, if your language service provider (LSP) is causing more confusion than clarity, it might be time to look elsewhere. Here are six signs that you need a new LSP and how to find one that’s worth its salt, like ABC Translations.
1. Your Translations Aren’t Quite Cutting It
Remember when Pepsi’s slogan “Come alive with the Pepsi Generation” turned into “Pepsi brings your ancestors back from the grave” in Chinese? Translation errors can be hilarious but also costly for your brand’s reputation. Your LSP should deliver impeccable translations that consider grammar, syntax, idioms, colloquialisms, punctuation, and cultural context. Trust an LSP that employs certified native speakers to handle your client-facing translations.
2. Onboarding Nightmares
As you expand globally, you’ll hire talent from different countries. Despite language barriers, international collaboration can boost your business. But if your overseas team members struggle with company culture or procedures, poor translations might be the culprit. Look for an LSP that offers ISO 17100 compliance and a human touch to ensure smooth communication and understanding.
3. File Format Frustrations
Don’t settle for an LSP that can’t handle diverse file formats or forces you to use proprietary software to access your translations. Opt for an LSP that uses popular file extensions, making it easy to download, view, edit, and share your translations without the hassle of learning new software or being locked into a specific provider.
4. Unmet Promises and Value Expectations
If your LSP fails to deliver projects on time, it affects your entire business. Go for an LSP that commits to timely and accurate translations, even if it means deploying an army of linguists to get the job done.
5. Surprise Price Hikes and Fees
- Watch out for sudden increases in per-word or per-minute rates.
- Beware of additional service charges for using specific platforms or software.
If you feel like you’re not getting your money’s worth, it’s time to shop for a new LSP.
6. Inconsistent Value Over Time
A great LSP relationship goes beyond contracts. You want a partner invested in your business, one that communicates regularly and stays up to date with the latest technologies. If your LSP’s interest wanes over time, it’s time to find a better one.
7. Poor Customer Support
When you have questions or concerns, you need an LSP that’s responsive and attentive. A lack of timely support can lead to project delays and frustration. Your LSP should provide:
- Easy access to a dedicated customer service team
- Quick response times to your inquiries
- Proactive communication and updates on your projects
If your LSP leaves you hanging when you need them most, it’s time to find one that values your partnership and prioritizes customer satisfaction.
Ready for a New LSP? Choose ABC Translations
If you’re experiencing these issues, it’s time to switch to a reliable LSP like ABC Translations. With quality translations, you can connect with your audience, break into new markets, and communicate across languages and cultures. Don’t let an underperforming LSP hold your business back! Contact ABC Translations.