The Internet has revolutionized the fundamentals of business. Whether you realize it or not, your business is now competing on the global stage with competitors from near and far. At the same time, there are a growing number of marketing tools to help you promote your business in this international marketplace. Because these tools are […]
Why wouldn’t you recommend Google Translate for your business? With easy access to free translation tools, you may think why not use it for business. There are many reasons why Google Translate should not be used for business translations. The most important ones have to do with business integrity, brand value, and customer data protection. […]
Many translators, including those at ABC Translations, use translation memories, or so-called translation memory TM systems, to support professional translation. But what exactly are translation memory systems and what are they used for? What advantages do they offer the translator and for which translations are they suitable? What is a translation memory system and how […]
The global outlook for international trade is expected to increase dramatically coming off of COVID-19. This, of course, opens up tremendous opportunities for online retailers. Many companies would like to gain a foothold in the foreign market here forward. Are you a new player and still unknown in your target market? Then how can you […]
If you want to reach international customers with your website and convert these potential customers into valuable existing customers, you can’t avoid professional website translation. Researchers suggest that less than a second usually determines whether a user stays on your website or not. Since people are more likely to perceive a website as positive and […]
Content marketing is now an essential part of any successful company’s marketing strategy. Yet many marketers of small and medium-sized businesses underestimate the importance of a carefully planned and well-documented content strategy. Find out why a content strategy is essential and how to develop an international strategy in the following article. Why do you need […]
Nathan Woods April 30, 2021 Global and local marketing: The essentials for success The Internet has revolutionized the fundamentals of business. Whether you realize it or not, your… Globalization Nathan Woods April 30, 2021 How Google Translate fails business Why wouldn’t you recommend Google Translate for your business? With easy access to free translation… Globalization […]
