If you want to reach international customers with your website and convert these potential customers into valuable existing customers, you can’t avoid professional website translation. Researchers suggest that less than a second usually determines whether a user stays on your website or not. Since people are more likely to perceive a website as positive and … Read more
Sara Abendroth
Localization goes beyond translation by adapting content for a specific region. To create a tailored experience for customers, consider context, colloquialisms, cultural associations, religious preferences, and local currency. Collaborate with local experts and understand your audience to maximize success. Grasping your audience’s unique characteristics is crucial for driving sales. Avoid assuming potential customers share the … Read more
When Translation Memory Lockdown Leads to Letdowns It’s tempting to think that keeping your 100 percent translation memory matches locked away is a surefire way to trim costs. After all, it would allow linguists and project managers to bypass these segments in the review stage, right? While it’s true that translation memory exists to boost … Read more
Localization has evolved into a crucial aspect of expanding a business’s clientele. More than just translation, localization considers cultural differences and modifies content to make it suitable for the target country. Localization typically impacts written content, visuals, and user elements such as navigation tools, audio/video, and formatting. It’s essential to plan for both linguistic accuracy … Read more
Relocating to another country typically involves a lot of paperwork, and one of the most crucial documents you’ll need is your birth certificate. In the United States, birth certificates are necessary for various types of paperwork, each with distinct requirements. This article offers a comprehensive overview of translating birth certificates, emphasizing translation services for immigration … Read more
Companies are now turning to Machine Translation (MT) more than ever, and that number will continue to grow, perhaps more quickly than experts predict. According to a report by Mordor Intelligence, the Machine Translation Market is expected to grow at a CAGR of 7.1% between 2021 and 2026. Within half a year of implementing a … Read more
The emergence of new phenomena often leads to the integration of new realities into existing conceptual systems, resulting in the blurring of conceptual borders and sparking interdisciplinary discussions and debates. In the context of localization, shifting conceptualizations have been a topic of research in both industry and TIS. The notion of “localization” caused the most … Read more
The GILT cycle, consisting of Globalization, Internationalization, Localization, and Translation, is a critical process in the language industry that interrelates different components to deliver goods and services across the world. At its core, GILT is about making organizations operate globally and multilingually, which includes restructuring business processes, products, and services to support customers in diverse … Read more